An About section in the order people read it
Six blocks, two required. Put in the order that works, with the visible part before the fold counted and the whole checked against the field limit.
An About section in the order people read it
Six blocks, two of them required. This puts them in the order that works, counts the visible part before the "see more" fold, and checks the whole thing against the field limit.
The fold and the limit
LinkedIn stores 2,600 characters in the About field and shows roughly the first 300 before a "see more" link. The exact cut varies by device and changes without notice, so treat 300 as a guide rather than a measurement.
The block order here — what you do, how you work, evidence, background, what you want, how to reach you — is a recommendation. Every sentence is yours.
Only the first paragraph is read by most people
Everything after the fold is read by people who have already decided you are interesting. Put the thing that makes them decide that above it.
That is usually what you do and who for — not how you got into the field, however good the story is.
Adjectives are assertions a reader cannot check
"Passionate", "results-driven", "detail-oriented" — none of them survive contact with a sceptical reader, because anyone can type them.
Replace each with the thing you did that makes it true. If nothing comes to mind, that is useful information about the adjective.
Write it in first person
The About section is the one place on a profile where "I" reads correctly. Third person about yourself reads as a press release, and everyone knows who wrote it.